Both Online and Offline – Part 1 Word-of-mouth advertising isn’t just old-school, it’s timeless. Whether it’s a neighbor recommending a local coffee shop or someone leaving a glowing online review, personal recommendations drive trust and action like no other form of advertising. In today’s world, word-of-mouth has expanded beyond casual conversations. It now includes online … Read more
Personalization and Customer Experience | How Small Businesses Can Stand Out In today’s crowded marketplace, small businesses need more than just great products or services to succeed—they need to create memorable, meaningful connections with their customers. Personalization has emerged as a powerful way to do just that. Businesses can boost engagement, build loyalty, and stand … Read more
When you hear the word advertising, what comes to mind? For many small business owners, it’s often followed by a groan and a mental image of money going out the door, with no guarantee it will come back. But here’s a question worth asking: Is advertising truly just a cost, or is it actually an … Read more
For small business owners, every marketing dollar matters. With limited budgets and growing competition, it’s more important than ever to make wise decisions about where and how to advertise. The good news? You don’t need a massive budget to get results. By focusing on cost-effective advertising strategies, you can maximize your reach, build your brand, … Read more
Direct Mail Marketing, AKA Direct Mail Advertising, or simply Direct Mail, is any advertisement you send through the mail, most commonly via the USPS. However, it can also include flyers, door hangers, and similar materials, which individuals can deliver, whether they are hired for the job, your current employees, or even yourself. Direct Mail campaigns … Read more
Let’s look at tabletop advertising. You sit down at your favorite restaurant, place your order, and then the server takes the menu. What’s left? The table, of course… You can’t change the channel, you can’t turn the page, and you probably won’t walk away since you just ordered your food. You’re a captive audience, … Read more
Do you ever feel like you know that many people live near your place of business, yet the foot traffic doesn’t seem like people even know that you exist? This could be in a large city or small town. I was recently in the small town of Buena Vista, and while putting together a postcard … Read more