For small business owners, every marketing dollar matters. With limited budgets and growing competition, it’s more important than ever to make wise decisions about where and how to advertise. The good news? You don’t need a massive budget to get results. By focusing on cost-effective advertising strategies, you can maximize your reach, build your brand, … Read more
Direct Mail Marketing, AKA Direct Mail Advertising, or simply Direct Mail, is any advertisement you send through the mail, most commonly via the USPS. However, it can also include flyers, door hangers, and similar materials, which individuals can deliver, whether they are hired for the job, your current employees, or even yourself. Direct Mail campaigns … Read more
Let’s look at tabletop advertising. You sit down at your favorite restaurant, place your order, and then the server takes the menu. What’s left? The table, of course… You can’t change the channel, you can’t turn the page, and you probably won’t walk away since you just ordered your food. You’re a captive audience, … Read more
Do you ever feel like you know that many people live near your place of business, yet the foot traffic doesn’t seem like people even know that you exist? This could be in a large city or small town. I was recently in the small town of Buena Vista, and while putting together a postcard … Read more