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Let’s Start With: Do I Need a Website?
Having a website gives your small business a significant advantage. It’s like your digital storefront—open 24/7—where people can learn about what you offer, check your hours, find your location, and get in touch.
Whether someone’s new in town, visiting, or just forgot your number, they’ll probably search online first. A website helps you appear in search results and makes your business look professional and trustworthy.
Plus, it allows you to share updates, answer common questions, and even attract new customers from nearby towns. In today’s world, even local word-of-mouth starts online.
But I have a Facebook Page
While having a Facebook page is excellent for connecting with your audience, it’s not a replacement for a website. A website gives you complete control over your brand, messaging, and content—something you can’t thoroughly do on social media.
Facebook’s algorithms and policies can change at any time, affecting who sees your posts, but a website is yours and always accessible. It also helps you appear more professional, increases your visibility in search engine results, and provides customers with a central place to learn about your business, services, or products.
Ideally, you should have both—a website as your home base and Facebook as a tool to help drive traffic to it.
Why hire a professional website builder vs doing it myself?
DIY platforms like Wix and Squarespace are great for quick setups but have limitations. You’ll get a decent website, but it might not be fully optimized for search engines (SEO), mobile devices, or user experience.
Plus, unless you’re a writer, designer, and tech-savvy “all in one,” it’s easy to end up with a site that feels a little off or doesn’t do much for your business. The adage, “If you build it, they will come,” only works in the movies and possibly in a busy downtown of a big city.
Hiring a professional means you get a website that’s:
- Strategically designed to guide visitors toward booking, buying, or calling
- Written with your ideal customer in mind, using clear, persuasive language
- Optimized for both SEO and GEO, so you show up in search and AI recommendations
- Mobile-friendly and fast-loading, which matters more than ever
Most DIYers don’t realize all the behind-the-scenes configuration that goes into building a website so it is found in a search. Think of it like a play. When you watch a play, you see the finished production. But behind that polished production was a great deal of thought put into the storyline, actors, costumes, makeup, songs, sound, lighting, practice, and much more.
A website is no different!
In short, you can build your own site, but working with a pro helps you create one that works.
Next, I’d like to share what a basic website build should look like.
Minimum Pages to Have on a Website
For most small businesses, I recommend starting with 3–5 key pages to keep things simple but effective:
- Home – A warm welcome and quick snapshot of who you are and what you do.
- About – Tell your story and build trust with potential customers.
- Services or Products – A clear breakdown of what you offer and how it helps.
- Contact – Easy ways for people to reach you, including phone, email, address, and hours.
- (Optional but helpful) FAQs or Testimonials – These build credibility and save you time answering repeated questions.
This setup gives your business a professional presence, makes it easy for people to find what they need, and positions you for future growth.
Google recommends having a minimum of three pages on a website to increase visibility in search results. Another important note is that it can be challenging to gain traction on a one-page website.
Additional pages you may consider adding include the following:
- A Blog or Articles
- Gallery – photos, a portfolio, or projects you have completed.
- Price list or price guide
- Additional products or services that vary from one another.
Are you ready to collaborate with a web designer to create a website?
Writing the Copy for Your Website
A trained writer or copywriter knows how to write content to reach your audience. They understand that writing for the web is different than print. Wesbites need to be visitor-centric.
Another option is to hire us only to write the content, and you can build your site. This is sort of a 50/50 split in time and cost. We can always create a plan just for you.
Set up a Free Discovery Call with Jimmy to see if we’re a good fit and what it will take to get you online.
>>> You can also request the Project Scope for a Website Build or Writing Web Content Only. It will let you see how it works and what the process is. <<<
Jimmy is a Certified SEO Copywriting Specialist trained by AWAI. He is also trained in general copywriting, content creation, web page content, web design, advertising, marketing, and more.
FAQs On Topic
Website vs Webpage
A website is a collection of linked web pages that form a cohesive online presence, often used to present information, products, or services. A web page, on the other hand, is an individual document within a website. Think of a website as a book, and the web pages as chapters or sections.
Why should a local business in a small town have a website?
A website helps people find your business online, check your hours, location, and services—even when you’re closed. It builds trust, makes you look professional, and helps both locals and visitors alike know what you offer.
It’s like your digital front door, open 24/7 even in small towns.