You will find information on Blogs, Emails, Newsletters, and Vlogs on this page.
Blog
A blog is a section of your website where you regularly post articles, updates, or helpful content related to your business or industry.
Think of it like a digital journal or resource hub where you can share tips, answer questions, highlight customer stories, or discuss what’s new in your business. Each post usually focuses on one topic and is written in a friendly, conversational tone.
A blog not only helps educate and engage your audience but also improves your visibility in search engines by keeping your website active and full of helpful information.
You or someone on your staff can write the blog, and you can hire a professional writer or copywriter to write your blogs for you. The important thing is to be consistent.
Vlog
A vlog is basically a blog in video form. Instead of writing out your content, you record yourself talking, showing what you’re doing, or explaining something, like a mini TV show for your business.
You can use vlogs to give tips, share behind-the-scenes moments, answer customer questions, or simply connect with people in a more personal, face-to-face way.
You can post them on YouTube, your website, or social media to help people get to know you and your brand better.
In recent years, many people have preferred watching a video to reading. Yet both are still valid forms of communication. Blogs and newsletters are a booming business.
You can alternate between Blogs and Vlogs if you like. If you decide to post weekly, you could write three blogs and record one video to post as a vlog per month.
Regular email is a simple but powerful way to stay connected with your customers. It lets you keep them in the loop about new products, services, special offers, or important updates—all straight to their inbox.
Unlike social media, where your posts might get lost in the feed, emails land directly in front of your audience. It’s also a great way to build relationships by sharing helpful tips, answering questions, or just checking in.
Staying in touch through email helps keep your business top-of-mind, builds trust, and encourages repeat business over time.
The same rules apply to a blog. Be consistent! Post once a week, bi-weekly, or monthly. The choice is yours, and we can make recommendations based on your specific business needs.
Newsletter
A newsletter is a great way to stay in touch with your customers and keep them thinking about your business. It gives you a chance to share updates, special offers, tips, or stories regularly, all in one easy-to-read email.
Unlike social media, where posts can get buried, newsletters go straight to your customers’ inboxes.
They help build trust, show your personality, and remind people why they love your business. Over time, a good newsletter can turn one-time shoppers into loyal customers who feel connected to you and what you do.
Discover How to Get it Written
While we don’t do video or vlogs, we can help you create content for a video/vlog. The rest is in our ballpark.
Consistency is crucial, no matter the avenue you choose to deliver your content. It can be daily, weekly, bi-weekly, or monthly, but people will look for your content when you say it will be published. Each business has variables, and we can help you make those decisions.
When you choose JBL Action Marketing, Jimmy, a Certified SEO Copywriter, will write your content—blog, email, or newsletter.
You can schedule a Free Discovery Call with Jimmy to discuss a plan of action and determine whether we are a good fit.
A Discovery Call is just a conversation.
FAQs On Topic
How does a newsletter benefit a business over a blog or email blast?
A regular newsletter gives your business a consistent way to connect with customers, kind of like catching up with a neighbor over coffee.
Unlike one-off email blasts, which are more about quick updates or promotions, a newsletter is something people can look forward to. It can include a mix of helpful tips, news, local happenings, behind-the-scenes peeks, and friendly reminders, all in one place.
Compared to a blog, which people have to visit your website to read, a newsletter goes straight to their inbox and keeps your business fresh in their minds. It builds trust, keeps relationships strong, and helps turn casual customers into loyal regulars.
Do I really need a blog for my business?
Not every business needs a blog, but it can be a great tool. Blogs help share helpful info, answer common questions, and boost your visibility on Google. It’s especially useful if you want to build trust and show off your knowledge.
What would I even write about on a blog?
Think about the questions your customers ask all the time. Start there! Tips, how-tos, local insights, product features, or even customer stories make great blog content.
How often should I post a blog or send a newsletter?
Consistency is more important than frequency. Once or twice a month is a good place to start. The key is to show up regularly so your audience knows what to expect.
Will people actually read my newsletter or emails?
If you share helpful, friendly, and local content (not just constant sales), yes! People love hearing from businesses they know and trust, especially in small towns.
Can I reuse blog content in my newsletter or emails?
Absolutely! Repurposing content saves time and reinforces your message. You can share snippets of blog posts in your emails and link back to the full article.
How do I get people to sign up for my email list?
Make it easy and valuable. Offer a little incentive—like a helpful guide, discount, or insider news—and keep your sign-up form simple.
How do I avoid annoying people with too many emails?
Keep it balanced. Share useful, friendly content and space your emails out (weekly or monthly is plenty for most small businesses). Always give people a clear way to unsubscribe if they choose.
What kind of content should go in my newsletter?
You can include a mix of updates, tips, event info, behind-the-scenes stories, local shout-outs, and even a fun personal note. Make it feel like a chat with your customers, not a hard sales pitch.
How do I know if my emails are working?
Most email platforms give you stats like open rates and clicks. If people are opening your emails, clicking links, or visiting your store afterward… that’s a win!